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How to Build a Mobile Marketing Business

Mobile marketing is simply a set of tools, strategies, and techniques that allow businesses to spread the word regarding their products. Businesses that can take advantage of this option include professionals, small entrepreneurs, local shops, and big corporations. They can use this via mobile channels and mobile devices, including mobile websites, push notifications, SMS, and native apps.

As the world is going mobile at full speed, it is perhaps time to capitalize on this option to gain more profitability. Mobile marketing has become a trend that is so successful at connecting with customers. This might just be a great opportunity to earn money, as it can be a good business option these days. Starting your own mobile marketing business should never be that complex. All you need is to know the basic requirements and you are off to go.

Set Up Your Own Mobile Website

It should be easier than you think it is because you might be using this option already. Simply use the automated systems being offered by some companies. The result is that your existing website content will be auto-formatted in order to fit into a mobile screen.

If you are going to use WordPress.com, then you can take advantage of plugins that should give you options for starting up. Likewise, GoDaddy also has an automated system that does the same thing.

Alternatively, you can just use any of the plug-and-play platforms that are offered online. Usually, they create a separate mobile website, which is completely independent from the regular website.

Otherwise, you can simply Google how to set up your mobile website. A lot of companies are actually doing this, as there are many organizations that offer plug-and-play systems. But, you do need to research about the company that you are going to work with.

If you have your own website already, you simply have to add a line of code to your existing homepage. Just make sure that this will be able to adjust to the screen size of the visitor. Preferably, it should be able to handle 600p or less, so that it can adapt to the size of the mobile device.

Claim Your Business on Location-Based Platforms

If you have a traditional location, you can claim your business on platforms that are location based. Such would include Facebook Places, Gowalla, and Foursquare.

Basically, claiming your business means that you are raising your hands to services and admitting that you are representing the business. This will confirm that you want to get listed on a location-based platform. After this, you can begin using the platforms that should run the mobile promotions.

Immersing Yourself

If you have not used mobile marketing yet, then you can’t fully understand what this process means. That is why you must try to use your mobile device and mess with it a bit. You can check out Foursquare or purchase some shoes at Zappos, for instance. Using the functionality of Google Voice Search can also make you more comfortable with mobile marketing in essence. You can even use the Starbucks mobile payment app when paying for your next coffee break. After using these options, you will notice that it is not really that complex.

Running a Mobile Ad Campaign

For the record, mobile ad campaigns are great for any kind of company. This is particularly good for locations that are brick-and-mortar. For instance, if you are the owner of a restaurant, you should be so happy when an ad will pop up when somebody will search for “restaurants near me”. Well, you can visit any popular mobile advertising platforms, as they will walk you through how you can use these services.

Scan QR Codes

QR codes are barcodes that are designed in form of a square, which should pop up all over the place. These types of codes can be scanned by mobile devices. After having the codes scanned, mobile Web pages will be opened to offer discount coupons, special offers, and bonus content, not to mention other related offers.

Downloading a QR code reader to your device

  • You need to turn your smartphone on and open the Web browser.
  • For instance, you need to visit Sparq.it or BeeTagg.com and click on the link stating Download QR code reader.
  • You need to launch the app and hold the camera of your mobile device onto the QR code. The app you have downloaded will scan the code automatically.

Final Thoughts

If you have tried all of the steps, then you should probably have realized that mobile media is not really that complex. That was simply just like organic search, email marketing, and social media. The only difference is the delivery of the mechanism, which can be via tablet computer or smartphone, instead of a PC.

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