Despite their increasing popularity if you were to ask someone to describe roller banner stands they would probably look a little perplexed and start scratching their heads. You see, that is kind of the point of them. It is not the actual stand itself that should be noticed, it is the promotional message that the stand is trying to convey that should be the focus of your attention.
With trade shows and exhibitions becoming more and more popular, companies are always on the lookout for new ways to make their stands look more attractive. Doing so will help to draw potential clients and customers towards their sales staff who can hopefully then go on to make a sale. Roller banner stands are an ideal way to get your message across clearly and succinctly with the added bonus of being totally portable and reusable.
Roller banners are free standing and can be put up and taken down in a matter of seconds. The banner itself is usually housed within the base of the stand. This is, unsurprisingly, wrapped around a roller that when pulled unravels the banner to the desired length and, with the help of a pole, allows the banner to remain unravelled and on full view to your passing trade. These self-standing marketing tools can be printed either single or double sided depending on your particular needs.
These innovative stands are versatile too. Not only are they great for exhibitions and trade shows, they can also be used to promote new products or services in store as well. And, as they are so portable, you can easily move them around your store to change the look and layout in order to freshen up your displays. Furthermore, roller banner stands can be purchased for both indoor and outdoor use. This increases their capability of reaching your target audience even further. They can prove to be very effective in grabbing any passing trades attention, thus turning footfall into profits.
Make sure that you go for a specialised printing company when choosing the best place to get roller banners. Many printers may offer the service if you ask for it, but it is always worth sticking to a professional company that already has a reputation of producing high quality banners rather than opting for one that just produces the odd banner here and there. After all, the look and quality of the printing is going to be a direct reflection of your company, not theirs, when it is placed next to your stand.
In summary, roller banner stands are a portable, cost effective and easy-to-use way of promoting your product or service. So, whether you are thinking of taking part in your industry’s next trade show, looking for a new shop display or you’re going to get yourself a stand at an exhibition – you could do a whole lot worse than to invest in a roller banner to help your company get the exposure it needs.