They say that first impressions are the most lasting.
Whether it’s a business associate’s shifty eyes or an interviewee’s awkward conversation, it typically takes us just SEVEN seconds to make up our minds about a person.
Therefore, as a business owner, it’s vital your customers and clients first impressions of your company is favourable, lest you’re left fighting an unwinnable battle to change their viewpoint.
In that regard, given it’s often the first thing a customer or client will set eyes on, one of the most important parts of making a good first impression is the exterior of your firm’s premises being up to scratch.
If you’re shifting nervously in your chair and attempting to hide the cigarette ash scattering the carpet, however, it’s unlikely the front of your building fares much better.
Rather than welcoming visitors to a premises that looks like a filming location for The Warriors, check out these top tips on how to jazz up the exterior of your building.
Give Your Exterior a Scrub
Unless you’re a real-life Wayne or Waynetta Slob, it’s doubtful you’d invite folk over to your home if the garden path was dotted with dog doo-doo and dirty dishes were piled higher than K2 – so the same house-proud attitude should be applied to your business.
As a result, make sure the stairs to your building are spotless – get rid of the discarded cigarette butts and chewing gum – and try to put safeguards in place to stop those pesky seagulls dive-bombing your customers in a bid to peck their eyes out before they reach the threshold.
Invest In Commercial Landscaping
Given the importance of first impressions, then, your business is well advised to hire the services of a commercial landscaping expert in an effort to project the right image to your customers and clients before they scarper quicker than Usain Bolt on a Red Bull binge.
This needn’t take much, as a few hanging baskets or bay trees – as well as landscaping your existing greenery – can help welcome your visitors with open arms rather than watching them flee into the distance with a fag butt stuck to their shoes.
Get the Painters In
Short of picking up your employees and equipment and moving to new, expensive premises, one of the easiest ways to give your building a new lease of life is by hiring a firm to give the exterior a much-needed lick of paint.
It doesn’t sound like much, but you’d be surprised the difference the flick of a brush or spin of a roller can make on your customers’ first impressions. Underestimate it at your peril, and forever be stuck with flaky paint and clients who wouldn’t touch your firm with a bargepole.
Now it’s over to you …
Do you have any top tips on how to jazz up the exterior of a business premises? Let us know by leaving a comment below – we’d love to read your thoughts.