Marketing is one thing that takes a huge chunk of any business’ budget. This is doubly true and more difficult for small and starting companies that may have limited means. It can be even more challenging when it comes to public relations strategies. Having a great idea isn’t enough to get the word out about your business, which means that you need to shell out a considerable amount of money to effective creative awareness for your brand.
There are a few inexpensive methods to boost your company’s PR. Read on.
Build relations with the right people in your industry.
Connecting with people who can influence key industry players will help promote your business. This involves tapping into appropriate media outlets that cover your market and nature of business. Once you’ve build that relationship, you can then send them your pitch. This is especially helpful if you’re doing your own PR. Don’t worry if reporters don’t write about your firm at first. What’s important is they’re able to keep you on their radar.
Give your sales/advertising message a makeover.
This is probably the reason why you’re not getting any press attention. To know what you lack in your sales pitches, analyze your competitors’ ads and identify key points that you might have missed in your messages. That way, you’ll see where your company stands against major competitors, allowing you to make the necessary changes.
Take advantage of seasonal trends.
National holidays, community celebrations or other seasonal events can be a great way for you to spread the word about your business. Through these occasions, you can post a timely story that does not focus solely on your company. One way to harness the power of these events effectively is by creating infographics that you can share to your social networks as well as audience.