The showcase is the outside of a store used to expose part of the goods on sale, with the aim of attracting customers. Some windows are designed to attract specific categories of clients, such as children or adolescents. To set up a shop window, you can take a cue from those of other stores, determining which elements you want to focus on, depending on the audience to whom the sale is addressed. A showcase that follows a creative marketing strategy can be a cheap and effective for your business. Here’s how to attract customers through window dressing.
When you are to set up a shop window, you have to remember that simplicity is the key to everything, then choose a few simple items to be exhibited to the public. It is necessary to limit the number of pieces on display so that the display does not look too cluttered. The number of elements to be used will of course depend on the space you have available. Divide the objects by exposure in groups of 3 or 5, as the odd numbers appear to be more appealing than equal. Be sure to leave enough space between the groups of elements, always trying to avoid the mess.
Use plenty of lighting. Even in the daytime, the display should be well lit, and for this purpose the use of colored spotlights is recommended, to focus attention on the most special items. Choose brightly colored objects and decorative accents, depending on the season: in autumn, for example, sprinkle with a few colorful leaves (real or artificial) between the elements of the window; if you are in the spring, add the peach blossoms and that’s the way to go. Of course, during the summer you can add beach equipment too, such as sunbeds too.
Ask the owners of other stores what is their opinion about setting up the windows. Creating a window should involve more than one person, because its display is the actual quality of the store. Therefore, by showing your ideas to those who already have experience in this area, you can get tips on how to possibly improve their project.
The most important thing to do is to always keep the window clean. Cleanliness is essential for the success of a business. Then, clean regularly and eliminate any dust or anything that looks dirty or neglected from both the windows and the rest of shop too.