Attracting customers through the use of catchy phrases and gorgeous colors isn’t going to cut it. Yes, you may be reaching out to your audience, but the question is, “Are you really building a relationship with them?”.
What some businesses fail to realize is that it’s not enough to get your customers buying, it’s being able to foster a friendship with them that lasts for a very long time.
Here are some tips on how you can build brand loyalty:
Just like striking a friendship with someone, your first meeting with a potential client should be exciting and memorable. Over time, this will be the thread that will bond you together. Sure, you can’t control how you’ll meet prospective customers, which is why preparation is very key.
For example, most people go online these days to find information. When they do stumble upon your site, it has to look good, be easy to navigate, be user friendly and contain useful information.
Understand the passions and interests of your customers
What drives your customers to purchase your products? How can you make things better for your target market? These are the questions you should be asking and not “How do we make more money?”.
By thinking about your clients first, the money will surely come later.
Be part of your customers’ lives
It’s not enough to just provide what your customers need. Be much more than that by posting useful articles to post on your blog, share insightful articles on social media and creating content that your audience will love to consume – videos, infographics, images, interviews, etc.
For example, if you’re a home and furniture shop, you can create a group board on Pinterest where customers can upload pictures of how they’re using the items they purchased from your shop in their home.
Be a positive influence on your customers
Be a source of joy rather than pain in your customers’ lives. When offering customer service, give them your full attention and make the processes easier for them. It could be as simple as picking up the phone when they call or promptly answering an email they sent. Being in business means building relationships with your customers and fostering that relationship. By doing so, you’ll surely earn loyal followers and even gain new customers too!