Advertising plays an important role in brand building and business owners know this, the very same reason why traditional advertisements have proliferated through the years. But with online advertising dominating the industry these days and competition being tough, it’s about time you use Google Adwords to have leverage over your competitors.
How does it work?
Google Adwords is a type of paid advertising wherein your site appears on the Search Engine Results Page (SERP), either on top of organic search results or at the right corner of the SERP. However, it is not as simple as having the budget to make a bid and pay-per-click (PPC) each time your ad gets clicked by the searcher or potential customer. Aside from coming up with a keyword a searcher is most likely to use that connected to your product or service and creating an ad that based on what the keyword is, your site needs to pass a certain criteria to get approved by Google.
First is quality score. This is how the search engine will find your ad or site in terms of its relevancy to the keyword as well as how many times it had earned clicks before. And to ensure this, it is important that your landing page or ad is relevant to the keyword or keyphrase the searcher used. Next is bidding. Along with other marketers who might have similar keywords with you, a maximum bid is set by you depending on how much you are willing to afford. With your quality score and bid combined, Google then decides if you deserve to be on the SERP.
There are other considerations to make Adwords work for your business such as your targeted region and devices used by potential customers. However, the benefits are numerous, say, the chance to target specific locations as well as on the specific time you want your ad to appear.
Now that you have an idea on how Google Adwords works, don’t you think it’s high time you learn about it further and use it for your business?