Holding an event is a clever way to both entice new customers and thank existing ones – but what if it doesn’t go according to plan? A badly organised event can actually do more damage than good but with these tips you’ll be able to throw the best business bash in existence and win those all important sales.
Tip #1: Choose the right venue
When planning an event, the venue is one of the most important considerations to make. Regardless of whether you choose a location that is at home to your business or far away from it, it’s important to factor in the cost, the onsite facilities, the local transport routes and whether or not there is an in-house catering team. A number of venues will have their own catering team on site but if they don’t then it’s often up to you to organise this externally. You may also want to look at what type of catering is provided with any in-house teams and determine whether this is something you are actually interested in or whether you’d be better hiring a solo outfit that caters more specifically to your tastes.
Tip #2: Decide on a theme
It is all well and good hiring an amazing venue in the middle of the countryside but if the interior lacks charm and substance then your guests will be left feeling disappointed. From the likes of exhibition stand graphics and floral displays to lighting and entertainment, there are a variety of ways to make your event stand out from the crowd and the most important thing to decide here is over what your theme will be and how you will achieve it in decoration.
Tip #3: Build a buzz
Making your target audience feel excited about the event is a must. Organisers can do this by using social media to promote the event but it’s important to remember it is an ongoing process and not something that can be treated half-heatedly. Posting pictures and news about your preparations is a great way to excite those invited and can build the tension as your event draws nearer.
Tip #4: Develop promotions
Prior to your event going live, it’s wise to think about how you’re going to market a certain product or service to customers on the day. The likes of business cards, brochures, gift cards and goodie bags are all great ways to capture the imagination of your guests but you should also find ways to get their details by asking them to sign up. Once the event comes to a close, you can then follow up with any new customers or send all attendees a thank-you email with photos of the event.
Tip #5: Stay positive!
Even if you’ve failed to plan for every eventuality, it’s important to stay positive. It’s your attitude that can make all the difference to a small mishap becoming a big problem and using a reliable events company can help you plan for every eventuality and enjoy a smooth and stress-free event on the day.