Rapid rise is expected for businesses focussed on creating applications for mobile phones, tablets, smart TV’s. Of course the increase of financial figures will be accompanied by the offer of thousands of new jobs. Passing numbers of survey prepared by Cigaom on behalf of the European Commission see that the app economy of applications in the next 5 years is capable of creating 3 million new jobs. Specifically, the report states that Cigaom 2013 employed 1.8 million with 800,000 in the area of marketing and support while those involved in the creation of applications at 1 million. In 2018 it is expected that application developers to increase by 1.7 million.
While posts will be created in support will be launched from 800,000 to 2.1 millions. It is worth to be noted that the jobs created will be 39% on jobs in small independent companies, 37% of the job will involve large companies, while 24% will increase positions in companies that outsource personnel to create applications. However, the evidence so far indicates that those working in the design applications are mostly men and fees developer amounting to 50,000 euros per year. The reason for which is expected to increase total jobs 166% is attributed to the increase of the money is expected to spend both consumers and advertisers and companies.
According to the survey in 2013 the EU spent 6.1 billion representing 30% of global spending. The 2018 is expected to be spent on the applications in the EU 18.7 billion. In short expected increase in spending by 206 percentage points. Regarding the financials of the economy of applications research states inter alia that the total revenue for the companies of the sector amounted to 17.5 billions and this figure is expected to increase in 2018 by 47.5 billions, reaching 63 billions.
By Nicole P.