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Remarketing | What is it and how to do it

Remarketing, also known as retargeting, is a type of advertising that is based on the recovery of potential customers who have carried out actions on the internet without having any type of transaction as a purchase or listing. It allows you to reach all those users who have visited a particular website while maintaining the brand always in the foreground. Let’s see what the Remarkenting and how to do it.

Remarketing lifecycle

Remarketing lifecycle

This service relies on Google Adwords in order to have advertisements. Based on the various actions performed by the user during navigation, you can understand what are his preferences and interests. By tracking the pages visited, via cookies, each new page that opens will show the item or service has been previously viewed. This mechanism allows the Internet user to become familiar with the brand and encourages the desire to go back to watch it again, making it possible for him to enter into a transaction.

It is a call mechanism which in many cases produces a positive outcome and provides guidance to the user, though in other cases it is perceived as intrusive. This strategy allows you to focus your advertising investment on people who have had the opportunity to study the proposed mark and are interested in it. A targeted advertising will certainly produce better results than the general one.

Remarketing

Remarketing

If you are interested in this mechanism, you simply need to log in to your Adwords account. There you can monitor the various pages and you can insert tags linked to Google. It is through them that you can keep cookies for each user when they visit your site. This means that when a person will visit any site that has the same tag belonging to the address in question, then, magically, products appear on his advertisments, like all those that he had previously visited or searched for.

This tool allows you to make the most of the web and its capabilities. It’s a real strategy that achieves excellent results. Surely it is to be attached to other mechanisms to ensure that you have a substantial increase in the service offered. It helps to capture the traffic, but it does not assure the conversion. Using everything that marketing offers, you will create a real machine business on the web.

By +Nikos Kontorigas

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