Just because a business exists in an online environment, it doesn’t mean that all of its marketing activity needs to be. It can be tempting to believe that offline marketing tactics won’t work for online businesses but that is simply not true. In fact, there are a lot of benefits to effectively use offline techniques to grow an online business. Here are 5 ways to start you off:
1. Exhibit at a show
A great way of gaining brand awareness and new business is to exhibit. Exhibitions see hundreds of visitors who are interested in a similar topic. They’re actively seeking new suppliers and want to learn more about their field. There’s an exhibition for every sort of business, so take a look at shows that would be relevant to your business!
When you exhibit, make sure you choose a display that suits the size of stand you have and your budget. Online suppliers such as Marler Haley can offer advice if you’re unsure which display is right for you.
Do you receive regular magazines about your industry? Most businesses do in order to keep up to date with the latest news, case studies and stories. These magazines also tend to include advertising opportunities for businesses in supplier sections. As well as bringing in potential leads, it can also help with brand awareness to make sure that you’re seen side-by-side against your competitors.
3. Reward your customers
It’s a well-known fact that it costs less to engage with a current customer to repurchase than it does to gain an entirely new customer. So, what are you doing to reaffirm your relationship with your customers? From sending your high loyal customers a Christmas gift, to a thank you gift or repurchase coupon with orders, everything that can help your customers to keep thinking about you is helpful to improve the chance of them repurchasing.
4. Use the phone
An email is easy to ignore in a full inbox, but a phone call is a lot less easy to ignore. Make sure that you follow up prospective leads on the phone to answer any queries that may be putting them off, or to give any special manager discounts to push their decision to order. It may be old-school, but it’s a tried and tested technique to improve your conversion rate.
There are plenty of networking events available both locally and nationally for businesses. Whether that means attending conferences, speaking at events or going to networking brunches, they can all help to build your brand reputation and get your brand heard. All of these sorts of events improves the chances of those businesses using your business because the see you as an authority in your industry.